Friday, May 12, 2017

SANKETI - Etsy And Branding


                Photo Credit- Simi Jois

Last week, I got a photo shoot done of my work. Here are some pictures from that amazing day! I have never wanted to be a model, nor did I think I was capable of being one, but my photographer turned me into one and had me model my work!. I love the creative way in which she took my pics, focusing on the artwork, bringing them to the forefront and keeping them centerstage.

                                             Photo Credit- Simi Jois                                            Packaging fine art . 

 I have spent 2 long years trying to perfect and bring about a cohesive look for my brand. Packaging my art is my passion and I love sending them out just as I would have liked to receive them.  I needed some professional pictures showcasing this to add to my portfolio and website.

I wanted my art loving buyers to know that  even if they were purchasing a greeting card, it was not going to be the regular everyday printed card, they were buying original art which could be gifted and framed. These were original watercolors painted on a smaller canvas of a greeting card. These did not have a shelf life and would, hopefully, not end up in a trash can!  These were small pieces of art to be given to that someone special who loves unique one of a kind items and that could be the buyer herself/himself.



My packaging has evolved over time. I started by putting the card in a nice thick paper sack and sending it off in a bubble mailer. Months later,  I decided to send every card in a muslin bag which would make a nice gift in itself. That continued for the last year and a half,  until I started to find that with every order I placed, the muslin bag sizes were shrinking and would not fit my cards anymore! I was so sad and disappointed, It was my favorite part of packaging my art! I kept looking for new vendors, but every order is the same, short on the length side. So now I have gone back to kraft paper sacks, but my search is still on. I have a new set coming in tomorrow, let me see how that goes!

Until then, orders of more than 2 cards are going in my remaining limited supply of muslin bags which, now have my logo stamped on it! That brings me to my logo design and development. I think I have spent more time in designing my logo, then I have on my art!  Not a graphic designer by any means, it took a lot of learning to even get started to design one. But I knew for sure, that I wanted to do it myself. I am very particular about certain things, and I was apprehensive that I would give in and say yes to a design that was not totally what I had in mind and a designer would not have had the patience nor the time to do multiple reviews for me!

                               
                                                Photo Credit- Simi Jois              Packaging greeting cards and stationery.

Once I started muslin bags, I was happy with the way the packages were going out, but then I wanted to take it a step further and make it look more boutique style. So I designed a belly band with my logo on it to keep it cohesive. For a long time, I was writing a thank you note for each order sent, but writing in a hurry on a busy shipping day, meant bad handwriting and spelling mistakes! So I went ahead and wrote them once and got them ready for print. Now I have them ready to send, and I just need to sign them to make them personal.

My biggest investment has been my printer, and I think that is something everyone who needs to print their work inhouse should make. It makes designing and printing your work so much simpler, and easier. The business cards you see in the  picture below, with the front and back design,  has got to be my biggest achievement! Since I do not have duplex printing on my printer,  I used to struggle with getting them to print both sides, the day I got that figured out, I was thrilled and truly did a happy dance!

                         

                                      
Depending on the size of orders, the packages leave my studio with a complimentary bookmark, ATC or a postcard.  I would paint each one individually and send originals, before I realized that  it was not a sustainable idea in the long run. So, again, I sat with all my paintings in front of me, scanned them at 800 DPI and got them ready to print as bookmarks, postcards and ATC's.

                          
                           Photo Credit- Simi Jois



Owning a business means one needs to be very good at marketing, speaking about themselves and their work otherwise it is hard to get people to know that you are even having a shop and  I totally struggle with this, the other day I had someone ask me If I sell my work..what! after 2 years of talking about etsy on my blog, intagram and FB my regular readers are bored and here was somone who has been following me for a while asking me if I sell my art! go figure!
I even made a video for my Etsy shop..which I now need to redo with my logo...but that was another step that I took to help people find my work.


                              


Well, after being open for less than 2 years now with a break of 6+months,  SANKETI has come to be the brand that I had envisioned, a brand that is inspired by nature and offers quality stationery and fine art . A brand that offers the buyer an experience and not a product. As a buyer told me...SANKETI packaging makes people feel like it's Christmas everytime they shop there! I love that!

I hope my art loving buyers enjoy them as much as I do creating them. It makes me so happy when I see my work in someone else's home and they share and tag me on Instagram! If you have purchased from my shop and have shared then don't forget to #sanketi and tag me @sanketim . I would love to take a look!

Thanks,
Yours ARTfully.




Share/Bookmark

Wednesday, April 19, 2017

Spring florals



It's been a busy month over at my shop and I have not been able to make time to write a post for my blog. Everything gets done except blog posts, my poor little blog always takes a backseat! My sincere apologies to all those who follow my work. But the bright side is that I am very active on Instagram and post almost everyday and sometime multiple times a day, so if you want to keep up with my watercolor journey, sign up for Instagram, it's free and easy and you can get all the behind the scenes of my work before you read it on my blog.  My IG handle is @sanketim





After the 6 month break that my little shop and I took, it has now started to get busy again, and with the Easter special going on, I had my hands full. handlettering scripture and packaging and shipping them so that they could be enjoyed in time for the holiday. With Easter and Easter cards behind me, I have now started painting Mother's Day cards, So my studio is filled with flowers and monograms and botanicals...just for mom! 






I have also been terribly preoccupied with designing my new business cards and getting them to look more in tune to what I do. So I spent a major part of month trying to get it just right. I got myself a new printer so that I could offer prints in my Etsy shop and put it to good use by printing my business cards right here in my studio. I wanted these to also serve as a miniature art piece which people could frame and keep if they desire to do so. Its an ATC size.  I think it was worth the time and effort. Like it?




And finally,
 Thank you to all those who voted for me in the #etsysmallbusiness contest. The voting has ended and winners have been announced. I appreciate you taking the time and encouraging someone to make a success of their small venture. Although I did not win the contest, yet I do feel more encouraged and positive about my fine art and stationery business than I was before. It felt good to know that there were at least 63 people who really liked my work ! So THANK YOU ! 




Thanks for stopping by and have a wonderful day!



Share/Bookmark

Friday, March 24, 2017

Etsy Small Business Contest



Hello everyone, 

Today I come to you with a request,
... and asking for a favor!


Etsy has very generously organised a contest for all its small business owners and the winner gets to expand their business in more ways than one. All it takes is a single vote from you. 

If you have been following my work and would like to see me offer more affordable art than please take the time to cast you precious vote.Every vote makes a difference!

Please vote for me in the Etsy Small Business contest! It's super easy and only takes a second! Just follow the link below and click VOTE, enter an email address, and hit SUBMIT. That's it! 

THANK YOU!


PLEASE VOTE BY CLICKING THIS LINK..    VOTE
 or click here

https://etsy.wishpond.com/small-business-contest/entries/149586357


REMEMBER VOTING CLOSES ON APRIL 6th.





In July 2012, I had recently discovered rubber stamps and had started to create greeting cards using watercolors and stamps. I started a blog to share these creations with the wonderful stamping community. Soon, I started receiving requests for purchase which led me to starting an Etsy shop in July 2015. I was very honored and thankful to all those who purchased and within a year my shop had seen enough success for me to start making more plans for it's growth. But then, life had other plans for me and I had to put my shop and life on hold. After 6 months am now back with renewed faith and fervor and am busy once again making plans for my shop. I passionately paint loose and expressive watercolors and find this medium extremely meditative. This is my dream job, I have always wanted to own a boutique filled with my artwork where people can walk in empty and walk out with an experience. Etsy has made that dream come true!


If I am fortunate enough to win this contest, I would most definitely invest it in a large fine art printer capable of helping me make Giclee prints. I want to make affordable art and making fine art prints is one of the best ways to help my collectors purchase my art . The first step to a good print is of course a good scanner to scan my original watercolors . I currently use my small office scanner to scan and that does not always stand up to the test of large watercolor paintings. A large bed scanner would be a great addition to my studio.


Thank you to all those who have seen this post on Instagram and already casted their vote for my little shop...appreciate it!


Have a wonderful weekend!




Share/Bookmark

Saturday, March 11, 2017

SANKETISTUDIO- Website Launch

Excited to share a brand new phase and a new beginning of sorts...a new website!  I have always wanted a space where my friends, family and clients could see all  my work under one roof and I have been working on this portfolio for a while now. I have put in a lot of effort into  building this new place for my art  and I am so happy and excited to introduce it to you.


.......it's live!


SANKETISTUDIO.COM



I remember back in 2015, I started my little Etsy store just because my blog readers kept asking me if I sold my greeting cards and I thought to myself, why not? and decided to open  a store where they could purchase my cards. Now after 2 years, my little art business has grown by leaps and bounds and is not 'little' anymore. I now have a brand, a logo, and most importantly I have people who love my work and would like to collect it!

Etsy gave me the freedom and courage to go behind my dreams. It has given me the permission to believe in myself and although it's been  frustrating at times, in the end it's been worth it.

Very soon, you will also be able to purchase originals and prints directly from my website. The pieces you find on my website will be exclusive and not be found elsewhere.  You can also contact me for custom work.

My Etsy store shall still remain and I have lots of plans for it too and by going to my website, you can still access my Etsy store. But I want to make it easier for everyone by having the option to purchase right on my site.


Moving forward with lots of hope and aspirations and the dream to work on bigger and better art!

yours ARTfully,
Swarup







Share/Bookmark

Friday, February 24, 2017

Wrap Yourself In Art -VIDA COLLECTION




A long standing dream of seeing my art on rich, soft luxurious fabric has finally come to fruition!
 .....my watercolors have finally turned into wearable art!

While painting soft delicate florals using deeply pigmented watercolors, I would often envision myself wearing them and wonder how they would look on fabric, especially as scarves, which are one of my favorite accessories  As a textile designer, I have always composed my floral paintings in such a way that they would work on fabric as a repeat pattern, so when I  got an opportunity to offer my art to be printed on fabric, I thought to myself..'this is it'..this is what I need to do..art on fabric..a journey from sketchbook to fabric!

Venturing into the world of licensing art, a new and  interesting phase of my art career has only just begun, can't wait to see where it takes me. After all that I have been through last year, I feel like a phoenix rising from the ashes....new life..new beginnings.away from despair and ready to soar ....










The most exciting part is that I will be able to offer all of my favorites together..watercolors, cashmere and silk..perfect!
...yes, I am talking about VIDA.

 To know more about the company ..watch this video ..VIDA

To shop my collection click here..SANKETI

Every piece is custom made and comes with the artist's signature giving due credit to the artist and complete satisfaction to the customer who likes to collect wearable art.  I will be adding more exclusive designs to my VIDA scarf collection very soon.






Have a great weekend and thanks for stopping by and sharing my excitement!








Share/Bookmark

Thursday, February 16, 2017

"Love Always"


It's been a long time since I posted here and if you are wondering if I vanished from the face of the earth ..no, am still here !

While I was busy making plans to celebrate 100 sales on Etsy and host a giveaway and was excited to take my small art business to a whole new level, certain life altering events took my life in a totally different direction. The challenges that I faced forced me to put my store and life on hold. 2016 saw me evolve into a whole new person and all I can say is I survived and am still here to tell my story. I would rather stay away from the details and refrain from living in the past and hope for a better and brighter future .

I have never been a girl who did a lot of future planning, in fact I don't even book tickets for anything ahead of time! These recent events have just made me live my life one day at a time for He has everything already planned and laid out for me and  there is no point in me making any more plans or decisions. He has it all!

With that hope, I reopened my Etsy store last week and am now ready to take it from there...it's a huge gap of more than 6 months and will require a lot of rebuilding, almost like starting over, but I will do it, even if it means putting in double the effort than I had put in the first time around.

My art is my passion, it's what keeps me alive and positive and the fact that I had some very kind people asking me why my store was closed and if I would reopen again, kept me going during my darkest and most difficult times. My husband and my family were my cheerleaders, they would keep encouraging me to paint and pursue my passion. If it were not for them, I would not be here today.


With that being said, I now look forward to painting  more everyday and have started to stock up my store with new pieces of art and am currently in the process of getting prints done and might offer them once I get through Etsy's manufacturing requirements. If there are any pieces that you would like prints of, leave me a comment and I can offer it here too.


I post everyday on Instagram, so to get behind the scenes of what's going on in my studio follow me there @sanketim.



Here are some of new work......Small pieces of original art. 4.5" x 4" not exactly a miniature, but definitely smaller than my usual work.




 That's it for now and will be back soon with more!

Have a wonderful day!





Share/Bookmark

Saturday, July 23, 2016

Papertrey Ink Stamp A Faire 2016- Master Color Recipes




It's time for Stamp A Faire over at Papertrey Ink and  that means it's a day of fun and creativity.  I am trying to join in with some projects but being a weekend, am not sure if I will be able to do much, but we have time till Tuesday..hope to get more done!

Here is my first one.. I chose this color recipe..



I came up with a piece where I have tried to balance color and ink. This was done using dip pen, micron pens &watercolors. The sentiment  by Papertrey Ink is from the Phrases and Praises set.




Got to go and get more done...see you!

Have a wonderful weekend!




Share/Bookmark

Monday, July 11, 2016

Watercolor- A Street Scene

                                         "It's wet"-10"x14" Watercolor On Paper.

Last week, I worked on some new pieces and all of them were landscapes. A complete change of scene from the abstracts that I had been doing since the start of the month. Slightly more involved and larger in scale, I enjoyed the process thoroughly!

When I first started painting, many many years back, landscapes were my favorite subject to paint, and back then I would primarily do oils, reserving my watercolors to quickly sketch in my journal. In other words, my watercolor journey up until then had been a disaster! It had been lacking on so many different levels that it's hard to even describe them.

 I dabbled in oils for almost 12 years before I decided to switch to watercolors. I still remember the transition...I had purchased some awesome artist's quality watercolors and had gotten my new mop brush too wet by mistake. It was soaking wet and since it was my first time using a squirrel mop, I had been unable to judge the strength of pigment and water. The very first brushstroke I made on damp paper made me gasp with delight!

As I saw the rich blue french ultramarine disperse and bloom, I knew this was it..this is what I had been looking for in my watercolor paintings and had failed to achieve until that moment.The beautiful granulation  from that one single brushstroke had changed my perspective about watercolors. Never knew what it was capable of until that moment!

I stepped back and began to wonder, what I had done differently that had led to this life changing moment!
....WATER!
..yes! That was what it was..the use of so much water which I had thought to be a mistake was in reality the way to go when painting with watercolors. The only way to move the pigment and achieve that soft dreamy look was to keep your paintings moist. Once they dry, they are done! Moisten them and they come alive! The fact that my colors were of a better quality definitely added to it, but I had seen artist's work wonders with plain old children's paints. Until then I had assumed that painting with watercolors was reserved for a select few and I was not one of them!

Being a self taught artist, I have learned a lot along the way, simply through trial and error. I have had  plenty of happy accidents and  I would long to paint with more confidence and predictability.  And that I guess comes through practice...nothing can take the place of practicing every single day. Paint ..paint and paint some more!

The reason for the short story above, is because after I shared this particular piece on social media, I received multiple messages asking about the colors used, the brand, and of course people wondering when they could paint this way. Some very kindly and graciously said that the piece reminded them  of artists who according to me are masters and as grateful as I am for all those kind, generous and encouraging comments I would not even dare mention those master artists here because to take their name in the same breath as mine would not do justice to them . They are a league apart, I am still a learner and  in all probability will perhaps remain there.

When I read those comments, I smiled to myself and felt humbled yet wondered if they were really talking about my piece of work!
 I, who did not know how to paint with this medium and struggled everyday to get the right proportions of water and pigment,  learned with great difficulty on how to get my thoughts down quickly enough before the paper dried on me! I have miles to go before I can even approach a gallery to show my work and that means, I have lots to learn ..so let's do it together!

Join us on our Facebook group..it's a fun and encouraging place to be and of course, every day we have lots of people sharing their work, so there is no dearth for inspiration!

Stop by Doodlewash for all the details.


  A closer look..


Thanks for all the messages and appreciation for this piece..am grateful!

Will be back with the other  two pieces later in the week.Thanks for stopping by and have a great week!


Share/Bookmark

Monday, July 4, 2016

Happy 4th !

  'Red. White And Blue' 6x9 watercolor on paper.


Just stopping by to wish a  Happy 4th of July to everyone in the USA!
.....hope you are having a wonderful weekend!

I have been really taking it slow this weekend..late nights watching movies... sleeping in and a late start to the day. Breakfast at 11 am...gosh! (I am generally very particular about time and usually have mine by 8 am! ) .. lunches at 2pm..gulp!...  and dinners ...let's not go there!lol!
..... and I think I have had way too much ice cream....just sayin' !!
..it's nice to take a break once in a while!


Here is an abstract expressionist painting of the US flag.....




Off to enjoy the rest of day and step out to watch the fireworks later tonight and then it's back to work!

Thanks for stopping by and have a great week ahead!





Share/Bookmark

Saturday, July 2, 2016

Celebrate- World Watercolor Month

          In Flight'- Watercolor on paper - 6x9 


As I mentioned in my previous post, July is all about celebrating watercolors !  The ultimate challenge is to paint 31 paintings in 31 days. I had initially thought of doing an illustrated journal and  painting my everyday life in it and even made a special journal for it, but  then it occurred to me that all this while I  had been doing just that..painting my everyday life, I wanted to do something different ..a whole month of different!

I wanted to paint but in a more meditative manner. I wanted to pay no attention to design, sketch, pattern nor subject, I wanted it to come from deep within and be  guided by nothing more than my emotions and state of mind. I wanted to be in the moment.

Watercolor pigments have a wonderful way of telling a story, if we let it to...and the best way to do that is to apply pigment to wet paper and just let it be. Once the decision was made, I could not wait  to explore the deep potential of those wonderfully rich pure pigments .

I began on this new path of painting and it felt as though I had never painted before! It was exhilarating and definitely 'different'!

Presenting the 'Celebrate' collection.

..' In The Moment'




...'Fishing'


 ..' Roots'


...'As She Flows '




...'Focus'




Share/Bookmark

Wednesday, June 29, 2016

Handmade Watercolor Sketchbook



July has been officially declared as the World Watercolor month and in celebration we will be sharing our watercolors through the month with the hashtag #worldwatercolormonth. Join us on FB !


I needed a new sketchbook for this event and I needed one with my favorite Arches paper. The ones that are available are spirally bound and I needed one that was stitched, so I decided to bind my own.

After I shared a picture of my sketchbook on Instagram and FB, I received a lot of how to questions about it.Instead of replying to each one separately and spamming the group with multiple pictures, I decided to share it here. These are  stepped out  pictures. I had taken these, so that I would not forget how to do it in the future,...not the very best, but hopefully it will help others who want to make their own watercolor journal.

A while back, I had seen a YouTube video on this...If I find it, I will update the post, but there are plenty of bookbinding videos pick one and get started!

The one I have used is the traditional bookbinding technique using cords and a special stand for it, but since I did not have that, I decided to improvise and used a jute cord and shelves and painters tape! It worked well!

1- tear and fold and mark ...



2-get the cords ready ..



3- Ready for binding..



4- Almost done with the stitching...



5- Add the cover using chipboard or the backing of used sketchbooks.


DONE!

Nothing more satisfying than this! try it!

Now to fill'er up with watercolor illustrations! Ready for July!

Thanks for stopping by and have a wonderful week!


Share/Bookmark

LinkWithin

Related Posts Plugin for WordPress, Blogger...